The hottest lighting enterprises are in urgent nee

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Lighting enterprises are in urgent need of transformation to seek a breakthrough in thinking

after more than 30 years of rapid development, today's domestic economy is entering a "new normal" of slowing growth. For lighting enterprises, the traditional marketing model that used to achieve performance growth by means of distribution, crowd tactics, in-depth distribution, promotion and so on has become bloated and incompetent. Why? The first is the sharp rise in human costs. According to conservative estimates, the monthly marketing expenses of each salesman who asks to call for advice are at least 10000 yuan, which is more than 100000 yuan a year. In other words, if you want to support a marketing team of 100 people, only the salary, commission, travel expenses and other expenses of salespersons each year have been widely used in various fields up to more than 10 million yuan; Second, the market has become more and more mature, and consumers have become more and more rational, no longer as blind and impulsive as before

these changes require lighting enterprises to constantly adapt to the situation and make adjustments, transformations and upgrades in business philosophy, marketing methods and business models

this transformation and upgrading should first be reflected in the breakthrough and transformation of thinking concepts. Lei Jun once said that in the future, Xiaomi's greatest competitiveness "does not rely on making money, but profits through follow-up services". What is the profit of follow-up service? That is, Xiaomi wallet, Xiaomi finance, Xiaomi life, smart home and other intelligent platform systems that are very viscous with customers. What enlightenment does this give us to lighting enterprises? In the past, our logic was that only by selling more goods and increasing the sales volume of products, can we make more profits. Now, can we start from the follow-up value-added services

if you look closely, you will find that many enterprises are more calm and reasonable when they set their sales targets at the beginning of this year, and they no longer require a growth rate of 30% and 40% as in previous years. More and more enterprises realize that the development of enterprises should not only pursue the scale and volume, and the evaluation of the marketing system should not only be measured by the distribution, sales and other indicators, mainly lies in the utilization of heat dissipation. Why? Not to mention the risk of inventory distribution, and you want to shop, it may not be able to shop

therefore, if lighting enterprises want to continue to survive in the fierce competition in the future, they must actively innovate and change their marketing models and business models. Ma Yun once said that China's future enterprises should be small and specialized. With the development of science and technology, the unimpeded flow of information, the change of consumer behavior, and the acceleration of the pace of development of the industry, the previous standardized and mass order production method will become increasingly difficult to adapt. In the rapidly changing business world, the supply chain system and adaptability of enterprises are more tested

this year, we also launched a full platform, where dealers can select products, place orders, inquire about shipments, and so on. In this way, it not only greatly improves the work efficiency I) batch experiment: for the sample rate of the same parameters, it also saves a lot of manpower. We can put more money and energy on product development, profitable services and other links. At the same time, we are strengthening cooperation with third-party logistics to help dealers change their roles from logistics providers to service providers, and better develop, maintain and serve the local market

these are all bold attempts we have made in response to the times. Nowadays, the real economy has a hard time, but as the I Ching said: poverty means change, change means accommodation, and the general rule is long - opportunities are always left to those who dare to break through themselves

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